Google Ads is a medium for Google’s online advertising, where ads can appear on various platforms such as Google search engines, Gmail, Youtube to several websites and blogs. Through Google Ads, you can create online ads to reach people at the exact moment they are interested in the products and services you offer.
Your ad may appear when someone searches for keywords related to your product or service, or when they are on a site with content related to your business. Keywords can connect you with customers. Keywords are words or phrases that you choose when setting up a Google Ads campaign. These are terms you think potential customers are likely to use when searching for products or services like yours. By matching your keywords with the ads you create, your ads can appear when someone searches for a similar term, or visits a website with related content.
For example, you have a hotel business in Jakarta. If you want people to be able to find your accommodation where your hotel business is located, you can use “Hotel Jakarta” as a keyword to pair with your ad. When someone searches Google using the phrase “Hotel Jakarta” or a similar term, your ad may appear next to Google search results, or on other sites related to Hotel Jakarta.
How does Google Ads determine which ads to appear? It’s all done with lightning-fast ad bidding, which happens every time someone does a Google search or visits a site showing an ad.
Google Ads calculates a score called Ad Rank for each ad in the auction. Ad Rank determines the position of the ad and whether the ad is eligible to show. The ad with the highest Ad Rank appears in the top position, and the ad with the second highest Ad Rank appears in the second position (if the ad meets the relevant threshold).
Ad Rank has five factors :
The fees you pay are only charged when someone is sufficiently interested in clicking on your ad and visiting your site. You can also decide on the average amount you want to spend each day.
source : www.corporatefinanceinstitute.com
The benefits of advertising on Google can attract potential leads to become your customers. If we manage the planning and execution of the campaign properly in Google Ads, we will get the expected reaction from the target audience. Accurate user data is also a mainstay of advertising on Google Ads, which is an important element in marketing activities. The more we understand what they want, or need, the more accurately we determine the message we want to convey and can influence their purchasing power. In addition, advertising on Google can easily calculate and optimize Return On Investment (ROI). Reporting in Google Ads is very flexible with various platforms that we often use such as Microsoft Excel and others, so we can easily analyze the results of our ads.