Color is a crucial element in art that can influence the impact of an art piece and reflect various moods. Basically, colors are categorized into dark and light hues. These colours become more attractive when applied harmoniously.
In graphic design, colours are commonly used in mediums such as posters, flyers, and social media content. Designers often blend colours within a chosen theme to create visually pleasing and eye-friendly designs.
Graphic designers need to stay updated on trends and identify what’s popular each year. They constantly look for design styles and color palettes to use in their work.
Here are five color trends to watch out for in graphic design for 2024:
Logo design for Cape Coast Co coffee. Source: design by goopanic via 99designs by Vista
Creating an attractive visual doesn’t always require bright colours like red, green, or yellow. Neutral colours such as white, cream, grey, and black can provide a luxurious and modern feel to your designs. These neutral tones are often paired with soft textures and minimalist design styles, giving a clean and sophisticated look.
In digital design, these neutral colors are frequently used to create sleek and elegant interfaces. They provide a clean backdrop that allows other elements to stand out.
Image by Freepik
Bright bubble-gum pink, inspired by the Y2K era, is trending. Often considered a “girly” colour, it adds a feminine and elegant touch.
This shade of pink is perfect for businesses like bakeries, sweet drink shops, and candy stores. Combining it with purple, blue, and green creates a sweet and appealing visual effect.
Logo and branding design. Source: Ševarika via 99designs by Vista
In the futuristic digital era, light grey as a primary colour for visuals is an excellent choice. This versatile shade is not only modern and sleek but also conveys a sense of strength and solidity. Its neutral tone ensures that it complements other colors seamlessly, enhancing the overall visual appeal without being too much.
Light grey is commonly used in the tech industry, particularly in software interfaces, websites, and mobile applications, where a professional and sophisticated aura is crucial.
Source: branding design by Anastasia Zubkova via Behance
As the name suggests, “Oceanic Colour Waves” draws inspiration from the deep blue ocean.
This trend captures the essence of the sea’s vast and dynamic palette, reflecting the deep, rich blues of the ocean depths and the vibrant hues of coral reefs, such as oranges and greens. The result is a color trend that evokes feelings of luxury, allure, and mystery.
In the tech and digital industries, these colors are used to create visually engaging websites and apps which feel both modern and inviting.
Source: brand identity design by PERSPECTIVA via Behance
The industrial colour trend features dominant shades of red, dark orange, black, silver, and yellow. These colours remind us of machinery, factories, and urban landscapes, giving off a feeling of toughness, power, and energy.
This trend is expected to be widely used by graphic designers in the future. The contrasting colours provide a grounded, emotional, and passionate feel to visuals, making them impactful and memorable.
In 2024, graphic design color trends are vibrant and diverse, offering endless creative possibilities. From luxurious neutrals to playful bubblegum hues, each trend tells a unique story. Designers are invited to embrace these trends and craft compelling visuals that resonate with audiences worldwide.
Incorporate the latest color trends into your designs and captivate your audience. Reach out to your IT Partner today to elevate your visual storytelling and stay ahead of the curve!
Reference Link :
www.vistaprint.com/hub/color-trends
Author :
Editor : Anggita Rukmawardani
